Pretty Beach House - Sydney

Pretty Beach House

My House Nightclub

Nightlife visionary David Judaken teamed up with design guru Dodd Mitchell on his latest project to create My House, a world-class nightclub set against the stunning backdrop of a contemporary, luxury home. The collaboration seeks to revolutionize Hollywood nightlife by perfectly balancing the intimacy and comforts of a lounge with the hedonistic pleasures of a club.

For decor, in addition to luxurious furniture supplied by Mogul of L.A., the space nods to 1960s architecture with notable design features including crocodile bars, a nickel-scaled ceiling, fire-breathing sculptures and stunning chandeliers. When a DJ wants to take over the party, they'll do so on a custom steel table, resembling the chopped branches of a tree. Via CoolHunting

Japanese Tree Restaurant

Mariestads Prima Lager

Spendrups is in the process of repositioning one of its brands, Mariestads. Mariestads Prima Lager is a super-premium lager with a distinctly bitter taste based on 160 years of brewing traditions. Spendrups asked Neumeister to design the packaging so that it would not only reflect the company’s long tradition of craftsmanship but also appeal to discerning beer drinkers.

The packaging design for the bottle is a seamless fusion of traditional values and contemporary design elements. The retail packaging (4-pack and carton) is used to tell the story of the old brewery and the origins of the beer.

Outcome: Mariestads Prima Lager has been given an ovation by the beer connoisseurs within Swedish news media. Very soon we will know the opinion of the connoisseurs amongst beer consumers.”

Designed by Neumeister.

Fonts used: Knockout.

Via Lovelypackage

The New Heineken Experience - Amsterdam

Shokoraburuwari: Cerveja de Chocolate

Chamada de Shokoraburuwari, a cerveja de chocolate é fabricada por Sapporo Breweries, no Japão. Dica da Karina. Valeu.

McDonald's lança sanduiche no Japão sem dizer que é o McDonald's

Para lançar no Japão o Quarter Pounder (Quarteirao com Queijo), o McDonald's abriu mao de sua marca, dos tradicionais arcos amarelos e de qualquer referência ao seu nome. Reformou dois restaurantes numa area da moda em Toquio, decorou os espaços nas cores vermelho e preto, e vende apenas dois sanduiches - o quarteirao e o quarteirao duplo. Segundo noticia da Creativity Online, os sanduiches sao servidos em embalagens vermelhas com o nome Quarter Pounder em preto fotos abaixo. O objetivo de todo esse 'segredo' é dar aos consumidores japoneses a possibilidade de experimentar o sanduiche sem liga-lo à marca de fast food, como se fosse um teste cego.

Riva - Cervejas do Mundo

Tomar um copo de cerveja cai sempre bem, seja em uma manhã ensolarada ou até mesmo em uma tarde chuvosa sem nada para fazer. Entre os países, o Brasil figura na quarta posição no volume consumido anualmente, totalizando 10,3 bilhões de litros só em 2007, o que mostra o apego do público local em relação ao produto. O Riva – Cervejas do Mundo acaba de ser aberto na Conselheiro Aguiar, pega carona nesses dados para oferecer ao público marcas nacionais e internacionais, inclusive rótulos oferecidos exclusividade pela casa.

Cerca de 20 tipos de cervejas podem ser encontrados no Riva, entre elas a belga Leffe Blonde; as uruguaias Patricia e Norteña; e a alemã Franziskaner Hefe-Weissbier Hell. As exclusivas são a Kronenbourg 1664, Babylon Pilsen, Fuller's London Pride e Fuller's Honey Dew.



No quesito alimentação, o chef Philippe Idrissi afirma que o menu do Riva foi pensado a partir da união do que há nos botequins cariocas, temakerias paulistas e botecos recifenses. Das entradas tradicionais, empadas abertas ou fechadas de camarão com catupiry ou bacalhau com azeitona; batatas Riva especial (batata em gomos com pele temperada e frita, coberta com queijos derretidos, bacon picado e servidas com molho Barbecue); e carpaccio de queijo coalho acompanhado por beijuzinhos. Já os que querem petiscos mais requintados podem escolher entre o Harusame Shrimp (camarão descascado, marinado no shoyo, empanado com macarrão japonês, servido com molho de missô) ou os Wraps Normandia, tortilhas finas com cinco tipos de recheios, como o que vem com filet, queijo de reino, molho de vinho tinto e cebola laminada.



Idrissi também preparou opções de pratos principais que passam pelos risotos (o Riva, com camarão e queijo Prima Donna, e o Filet Fungui Seco), arroz de polvo, moqueca de camarão, filet a parmegiana e suprême de frango, além de cinco tipos de saladas. Completa o menu sobremesas como frutas da estação, brigadeiro de colher e a cartola Riva.

Há ainda a seção de temakis, que podem ser acompanhados por molho de missô, parmesão, pistache e de frutas vermelhas, e yakitoris, também conhecidos como robatas ou espetinhos japoneses grelhados. Entre os sabores dos yakitoris, frango, salmão, atum, shitake, agulhão branco com alho poro e filet com bacon.

CERVEJAS – No menu de cervejas figura cerca de 20 rótulos, entre elas a belga Leffe Blonde, produzida desde o século XIII e hoje considerada a cerveja tipo Abadia mais consumida no mundo; e a uruguaia Patricia, com amargor fino, porém distinto e marcante, ideal combinação para petiscos em geral, frituras, defumados e embutidos. Mas o destaque mesmo fica por conta dos quatro selos exclusivos da casa: Kronenbourg 1664, Babylon Pilsen, Fuller's London Pride e Fuller's Honey Dew.

A francesa Kronenbourg 1664 ganhou, em 2004, o prêmio da melhor do mundo pelo “Brewing Industry International Awards”, considerado o Oscar da categoria. A Fuller's London Pride é a marca premium número 1 do Reino Unido, e possui uma base de malte diferenciada complementada por um rico balanço com sabores de lúpulo das variedades Target, Challenger e Northdown na fermentação. Já a Fuller's Honey Dew, por ser produzida com mel orgânico, deve ser degustada com gelo e limão, para aumentar o seu frescor.



Completando a carta, há a Babylon, com sua tradição milenar. Apresenta cor dourada, cristalina e traz um aroma intenso e agradável de lúpulo de excelente qualidade, importado e cultivado em Hallertau, na região da Bavária, sul da Alemanha. É produzida em pequenos lotes e foi elaborada pelo mestre cervejeiro alemão Herbert Cegielkowski.

Interactive touch-bar

We wrote recently about the interactive wine bar at Adour in New York City's St. Regis Hotel, and since then we've spotted several mentions of iBar, a related innovation by UK-based Mindstorm.

Unveiled in 2006, the iBar is a customisable surface technology that turns any bar into a giant version of an interactive, touch-sensitive screen. Integrated video projectors can display any content on the bar's milky surface, while built-in intelligent tracking software continually maps the position of every object touching its surface. That input is then used to let the projected content interact dynamically with the movements on the counter, allowing coloured lights, for example, to illuminate, link and follow every movement of hands, bottles and glasses. Multiple people can interact with the iBar at once, and virtual objects can be "touched" with the fingers, enabling a game of pinball where players shoot with their thumbs, for example. Content that can be displayed on the iBar includes internet content, interactive games and advertising; bars can also be fitted with Bluetooth technology to allow consumers to download their own content. The iBar is a stand-alone system comprising modules 2m long, and it can be networked wirelessly to allow interaction between two or more separate units.

The iBar has already been used in events, exhibitions, product launches and top night spots all over the world, Mindstorm says, including BMW's head office in Munich, Geneva's Pimp Club and a gala dinner at Google. Such technologies certainly have the potential to transform the consumer experience at bars, restaurants and other venues, as well as providing a wealth of new advertising and point-of-sale opportunities. One to try out early! Via Springwise

W Hong Kong

Thanks to the jet-set generation, demand for boutique hotels is increasing around the world. The first boutique "chain," W, started the trend for a network of branded urbane-style properties and has just launched its latest edition - W Hong Kong.



Located in West Kowloon, the hub of the buzzing financial district of Hong Kong, the new W brings a large dose of New York style to this cosmopolitan Asian business capital.





The area is right on the commercial waterfront, so instead of luxury yachts you are more likely to look out onto imposingly large freight and cargo ships. It works though, juxtaposing the designer, luxury environment with the gritty, functional realism of the hotel's location.

Overall the hotel's design is pitch-perfect for the W brand – New-York- style interiors with the W signature quirk in the form of butterflies (butterfly motifs everywhere, we loved it) and surprising contemporary art works such as a fiberglass seal holding up a grand piano (yes, a seal holding up a grand piano, it's for real and a feat of creativity and engineering).



Other standouts include the spectacular rooftop pool, featuring an incredible mega-scale mosaic of a butterfly graphic created by Australian designer Fabio Ongarato. The pool looks out over the whole island - one of the most breathtaking in the city.

The rooms, designed by Australian interior desiger, Nicholas Graham and Japanese designer, Yasumichi Morita, are comfortable and welcoming. Each designer was assigned a specific floor to design, so each floor has its own personality, countering the cookie-cutter feel of most large hotels.



As for the suites - let's just say that they're apty titled - "Wow" and "Extreme" - and are suitably enticing. Enough to turn a short stay in long one....- Laura Demasi The Cool Hunter

Marketing sensorial: música em 1º lugar

A gente já sabe que cheiro de pão saindo do forno é uma arma de vendas para as padarias. Mas nem todo mundo tem noção de que música é uma incrível arma de marketing para o varejo e para as marcas. É o que garante Brad McKinley, vice-presidente da DMX, empresa líder em marketing sensorial ou, como eles dizem, “scent marketing” e “sensory branding”. McKinley explica o seguinte: “Música afeta o humor, e o humor afeta o comportamento”. Ainda mais para a geração que tem de 18 a 30 anos de idade, segundo ele.

Assim, numa loja, o mix musical apropriado pode fazer toda a diferença entre os clientes ficarem e irem embora –McKinley cita estudos segundo os quais as vendas de algumas lojas aumentaram 40% por causa da música (o que também tem a ver com o fato de 90% dos funcionários se sentirem mais inspirados pela música). E houve um estudo da Universidade de Leicester, britânica, que mostrou que marcas que usam música como um dos componentes de sua identidade têm 96% mais de chances de ser lembradas. Via UoD HSM

Breadvertising - Publicidade no saco de pão

A staple of the French diet, freshly baked baguettes are sold throughout the day. The paper used to wrap baguettes is usually printed with the name and logo of the flour supplier, which obviously has very little meaning to consumers who buy the bread.

So one of our Springspotters was rather surprised to be handed the baguette shown above, wrapped in an ad for a housing rental agency. A new twist in a very traditional industry! Although we definitely don't advocate plastering everything with advertising, the paper bag does present an attractive canvas. Plenty of room for long copy and for adding something fun or useful for consumers – recipes (food brands), seasonal to-do lists (diy companies), first chapters of new novels (publishers), colouring pictures for children (Disney)… Via Springwise

I-Way Speed Racers

Big boys who like toys head to I-Way, a luxe, mega venue dedicated to motor sports racing simulations. I-Way provides aspiring speed racers with an opportunity to experience the adrenalin rush that comes from being behind the wheel of a Formula 1, Endurance or Rally car. The high-tech simulators offer real "piloting" sensations, mounted into a real car, which is experienced through several screens which surround the driver's field of vision.



The venue is pitched at corporate groups, who, presumably can bond over high speed racing sessions - and all without creasing their polo-necks. To enhance the experience created by the simulators drivers suit up in race outfits, helmets and gloves.





I-Way's modern design hits its target market perfectly with wide open spaces, industrial finishes and futuristic reflective surfaces. It's boys playing with expense toys - luxe style. Located in Lyon, France, the venue also houses a bar, a shop (which sells cool motoring accessories) and bizarrely, a gym and spa.

Fitburguer: Hamburguer sem pão

Sai o pão, entra uma moldura verde de alface para segurar o recheio. Uma idéia da tradicional lanchonete A Chapa.

A magia do Chocolate

Veja a medalha de bronze do TV award de Cannes. Esse post é em homenagem a Choccolate.

479° Popcorn

479° Popcorn, designed by San Francisco based The Engine Room, is an artisan, organic popcorn product with lots of fun, unique flavors.

Panda mafioso em comercial de biscoitos

Confiram abaixo um dos filmes da Mother de Londres para a Fox’s Biscuits.

Via UoD

Varietal Grape Juices

Springwise: The line between kid and adult beverages began to blur a few years ago, when vintners began offering wines in Tetra Paks resembling juice boxes. Now, the confusion goes the other way with First Blush's Cabernet, Merlot and Chardonnay fruit juices.First Blush varietal grape juices are alcohol-free and entirely suitable for kids, with no added sugar or preservatives. Like wine, however, they're also full of polyphenol antioxidants. Launched last May, the drinks are available in upscale grocers such as Whole Foods and Wild Oats, along with delis and restaurants in select states nationwide. Retail pricing is about USD 4 for each 16-ounce bottle.

Juice is already well-entrenched in the world of 'snobmoddities', as we've noted before. But rather than focusing on organic ingredients, as so many others are currently doing, First Blush takes a different approach with its use of grape varietals. It just goes to show: not only can everything be upgraded, but there's usually more than one way to do so!

Instant Fresh Tea Innovation

With a twist of the air-tight cap, 1.4 grams of traditional Kyoto matcha (high-grade green tea) is released into the mineral water below, creating a serving of fresh (yet instant) tea with no added chemicals or preservatives. In the same fashion, CIC Co. also offers Ukon (tumeric) and Aoijiro (kale juice) health drinks.

Chandon em novos "trajes"

Os espumantes Chandon, da Moët Hennessy Louis Vuitton, ganham novas embalagens assinadas pela B+G designers. O objetivo do projeto é transmitir a sofisticação, excelência e qualidade dos produtos.

Os rótulos passam a ter um padrão de diferenciação entre suas variedades: Brut, Brut Rosé, Excellence, Riche e Passion, com a marca Chandon sobre fundos de cores diferentes. As mesmas cores também são utilizadas nas cápsulas que envolvem os gargalos das garrafas. Via MMonline